Making life a little easier for you!
Hi, I'm Erica,
I am a creative problem solver who delights in empathising with the user, and finding solutions to their problems with aesthetic experiences. Formally trained in Biotechnology, with experience working in science and project management. I am passionate about helping businesses and their employees succeed through streamlining processes, and assessing usability of business content for more efficient and stress free experiences.
Taking pleasure in research and analysis, I am always looking for the “Who, What and Why” behind the existing problem. Further, using this empathy to develop an understanding of how things connect and flow. It is my belief that understanding who the product is for and building it to meet their needs is essential to good product design.
My journey into UX began when I discovered my passion for creating business process flow-charts, and reading business rules, from the perspective of a new user trying to carry out the processes described. With my existing passion for ascetics combined with my analytical science trained brain, I discovered the field of UX as a natural fit for me. The combination of researching, analysing, solving problems and puzzles, and creating, I have found that I delight in the entire UX design process. Since this discovery I have completed the Monash University UX/UI Boot Camp, and I continue to learn more every day from reading UX/UI articles, completing online courses, and keeping up with what's trending in UX/UI.
When I am not designing, I am either being physically active, running, weight training or dancing, pursuing my passion for ascetics through fashion, art and craft, or conducting the occasional at home science experiment.
Skilled in: Figma, Adobe XD, HTML5, CSS, Bootstrap, JavaScript, GitHub, Google Analytics, Hotjar, Visual Prototyping & Wireframing, and User Interface Development.